Technical SEO connects how your website is built with how search engines and people use it. We identify the issues that interfere with discovery, understanding, and a reliable browsing experience.
STRATEGY → IMPLEMENTATION → MEASUREMENT
What we focus on.
Crawling & indexation
Review response codes, robots directives, sitemaps, canonicals, and the relationship between indexable pages.
Architecture & performance
Assess navigation, internal linking, mobile usability, rendering, and the factors affecting Core Web Vitals.
Launches & migrations
Plan URL mapping, redirects, staging reviews, analytics continuity, and post-launch checks before a major change.
A technical audit should lead to useful decisions.
A long export of warnings is not a strategy. We review issues in context: which templates they affect, whether important pages are involved, how often they occur, and what fixing them would improve. Recommendations are grouped by impact, effort, and dependencies so implementation can be planned sensibly.
The review can cover crawl paths, orphan pages, duplicate URLs, canonical consistency, HTTP status codes, XML sitemaps, and search directives. For JavaScript-heavy sites, we also examine whether important content and links are available in a form search systems can process.
Performance is an experience problem too.
Large assets, excessive scripts, shifting layouts, and slow interactions can make a website harder to use. We assess lab observations alongside field data when available. Improvement work targets the actual bottleneck rather than a score in isolation.
Development recommendations may include image sizing, caching, asset delivery, font loading, or template cleanup. Changes should be tested against real page behavior, including forms, navigation, and mobile layouts.
Protect discovery during a redesign.
A redesign changes more than appearance. URLs, titles, content, headings, internal links, and navigation can all shift. We establish a baseline, preserve useful URLs where appropriate, map redirects, and check the live site after launch.
Will every audit finding need a fix?
No. Some warnings are low impact or intentional. We explain the context so your team can focus on meaningful work.
Can you work with our developers?
Yes. Findings can be translated into implementation tasks with acceptance criteria and validation steps. Development work is scoped to the platform and the changes required.
CONNECTED EXPERTISE