PPC advertising connects an offer to people actively looking for a solution. Pittor plans paid search around audience intent, landing-page relevance, and the quality of the resulting inquiries.
STRATEGY → IMPLEMENTATION → MEASUREMENT
What we focus on.
Campaign & keyword structure
Separate brand, service, and research intent. Plan campaign groups, exclusions, and the appropriate landing page for each offer.
Creative & landing pages
Align the promise in the ad with the page visitors see. Review headlines, offers, forms, and the next step.
Measurement & iteration
Define conversion events, review search terms and inquiry quality, and make budget decisions in context.
Plan the whole paid acquisition journey.
An ad campaign depends on more than bidding. The search term, message, landing page, form experience, and follow-up process all affect the outcome. We review those connections before proposing a campaign structure.
Planning starts with the business goal, target geography, audience, offer, and an agreed advertising budget. Account access, platform charges, tracking changes, and campaign launch approval are defined separately from website development.
Build for relevance.
Campaigns should direct people to a page that matches what the ad promised. That may involve a dedicated service page, an improved inquiry flow, or a focused landing page. Negative keyword reviews and search-term analysis help reduce irrelevant clicks.
Creative testing works best with a clear hypothesis. We can compare message emphasis, page layout, and calls to action while keeping the measurement method consistent.
Assess more than cost per click.
Cheap traffic is not automatically useful. Qualified inquiries, conversion rate, customer acquisition costs where measurable, and sales feedback provide a stronger basis for decisions. Attributed results depend on the tracking setup and available business data.
Are ad budgets included in a proposal?
Media spend and management scope should be stated explicitly. This website does not launch campaigns or commit an advertising budget.
Can SEO and PPC work together?
Yes. Shared audience research and landing-page improvements can connect paid and organic discovery, while each channel keeps an appropriate measurement approach.